“The Black Friday Movement gives people a sense of pride to see businesses like ours that offer an array of quality products in our own communities,” Film Activist Ric Mathis said.“ Because most people are going to spend the money anyway, the recent occurrences of injustice make people want to do something. Everyone’s not protesting in the street. They have chosen to make a statement economically.” Results from the most recent Nielsen study revealed that the Black buying power has continued to increase, rising from its current $1 trillion level to a forecasted $1.3 trillion by 2017.
Black buying power has seen an 86 percent increase since 2000 and accounts for 8.7 percent of the nation’s total. The growth in black buying power stems in part from an increase in the number of Black-owned businesses as well as from an increase in education among the African-American population, we must support our own in order to survive in the coming years. Which is why Film Activist says Black Friday is not just a Movie, it's a Movement!!!